Can Amazon handle a double-long Prime Day this week?
Amazon’s Prime Day is just around the corner, and it’s going BIG this year. For the first time, the event will run for four days instead of just two.
What does that mean?
More deals, more savings, and more potential for chaos.
Chaos isn’t just hypothetical. Take 2018, for example, when Amazon’s home page crumbled under the massive traffic, and instead of landing deals, shoppers were greeted with “dogs of Amazon.” Amazon took a $100 million revenue hit. Ouch!
Today, though, Amazon has fine-tuned its infrastructure to handle Prime Day’s demands. With the event extending to four days, Amazon is confident its systems can manage triple the usual traffic.
But that confidence doesn’t come from luck but from designing for failure. Amazon’s infrastructure is built to survive during high-demand events and thrive even when things don’t go as planned.
