This course will guide you through managing APIs as products, building customer empathy, designing metrics for measuring success, and identifying KPIs to inform your product strategy.
This course is divided into four parts. You’ll begin by learning about APIs as products and understanding how large the market is for API products. Next, you learn about product management concepts and how these apply to APIs. Then, you will learn about the primary customer of APIs—the developer. Next, you will be introduced to the reasoning behind API metrics, followed by an analytics strategy, which will help you understand how to evaluate the quality of the metrics and how to make sure they are extensive and robust.
Whether you are new to the field or a seasoned professional, this course will provide valuable insights and best practices for optimizing the performance and profitability of your API products. Dive into analytics and discover how to unlock the full potential of your APIs as a product manager.
This course will guide you through managing APIs as products, building customer empathy, designing metrics for measuring success...Show More
WHAT YOU'LL LEARN
An understanding of key API metrics
The ability to utilize API metrics to grow your business
The ability to manage APIs as a product
The ability to build customer empathy for API products
In-depth knowledge of design metrics for measuring APIs from the perspective of infrastructure, product, and business
The ability to identify the right key performance indicators (KPIs) for API products to build a product strategy
An understanding of key API metrics
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Content
1.
Introduction to the course
2 Lessons
Get familiar with treating APIs as products, essential metrics, and strategic performance measurement.
3.
API as a Product
8 Lessons
Examine API as standalone products, enhancing efficiency, innovation, and new revenue streams.
4.
API Product Management
7 Lessons
Grasp the fundamentals of API product management roles, strategies, responsibilities, and specialized skills.
5.
API Life Cycle and Maturity
7 Lessons
Map out the steps for understanding API life cycle, development, governance, and maturity.
6.
Building and Managing API Products
10 Lessons
Tackle API product management with strategic development, ecosystem building, team collaboration, and iterative roadmaps.
7.
Growth for API Products
7 Lessons
Master the steps to fuel API product growth, emphasizing marketing, sales, and integration strategies.
8.
Support Models for API Products
7 Lessons
Learn how to use support models to enhance API products with feedback and metrics.
10.
Walking in the Customer’s Shoes
6 Lessons
Explore understanding user personas and mapping journeys to enhance API user experiences.
11.
Customer Expectations and Goals
6 Lessons
Grasp the fundamentals of aligning product teams with customer needs through empathy maps and research.
12.
Components of the API Experience
8 Lessons
Take a closer look at key components enhancing the API experience, from documentation to advanced tooling.
14.
Infrastructure Metrics
7 Lessons
Master the steps to enhance API infrastructure with performance, reliability, and usage metrics.
15.
API Product Metrics
10 Lessons
Learn how to use API product metrics to enhance user engagement and product success.
16.
Business Metrics
8 Lessons
Look at business metrics to drive engagement, optimize growth, and ensure operational efficiency.
18.
Drawing the Big Picture with Data
8 Lessons
Grasp the fundamentals of data strategy, goal setting, and advanced analytics for product optimization.
19.
Keeping Metrics Honest
6 Lessons
Map out the steps for effective metric management, balancing data, and storytelling.
20.
Counter Metrics to Avoid Blind Spots
6 Lessons
See how it works to align incentives and mitigate biases in product metric analysis.
21.
Decision-Making with Data
7 Lessons
Build on the power of data for informed decisions, strategic storytelling, and goal-setting in product management.
22.
Conclusion
2 Lessons
Learn how to use key metrics and strategies for effective API product management.
Certificate of Completion
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Course Author:
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