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A Guide to Search Engine Optimization
Gain insights into SEO, keyword research, on-page and technical optimization, and off-page strategies to improve website visibility, search rankings, and organic traffic in the digital landscape.
61 Lessons
7h
Join 2.9 million developers at
Join 2.9 million developers at
LEARNING OBJECTIVES
- A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies
- Expertise in keyword research, application, and on-page SEO skills, including URL optimization, meta tags, and content creation strategies
- Mastery of technical SEO practices to enhance site structure and user experience, effective link-building strategies, and the integration of social media into your SEO efforts
- A strong foundation in local SEO tactics, such as optimizing online business profiles and customer reviews and tracking SEO success using key metrics and web analytics tools
- Proficiency in using powerful SEO tools like Google Search Console, Ahrefs, and Semrush, and hands-on experience conducting thorough SEO audits and competitor analysis to refine your strategies
Learning Roadmap
1.
Basics
Basics
Learn how to use SEO techniques, tools, and strategies to enhance online visibility.
2.
Keyword-Based SEO
Keyword-Based SEO
Unpack the core of keyword-based SEO strategies, including research, analysis, and effective utilization.
3.
On-Page SEO
On-Page SEO
11 Lessons
11 Lessons
Work your way through optimizing on-page elements like URLs, meta tags, and content for better SEO.
4.
Technical SEO
Technical SEO
5 Lessons
5 Lessons
Grasp the fundamentals of optimizing website structure, performance, and user experience for better SEO.
5.
Off-Page SEO: Link Building
Off-Page SEO: Link Building
6 Lessons
6 Lessons
Solve problems in link building strategies, quality backlinks, and toxic link analysis.
6.
Off-Page SEO: Social Media
Off-Page SEO: Social Media
4 Lessons
4 Lessons
Focus on social media's impact on SEO, leveraging platforms, best practices, and analytics.
7.
Local SEO
Local SEO
6 Lessons
6 Lessons
Master the steps to improve regional visibility and engagement through local SEO strategies.
8.
Tracking Success
Tracking Success
3 Lessons
3 Lessons
Step through SEO tracking metrics, web analytics tools, and refining SEO strategies.
9.
SEO Tools
SEO Tools
6 Lessons
6 Lessons
Unpack the core of powerful SEO tools essential for enhancing online visibility.
10.
Miscelleanous
Miscelleanous
4 Lessons
4 Lessons
Work your way through competitive analysis, social platform strategy, SEO audits, and audience understanding.
12.
Appendix
Appendix
2 Lessons
2 Lessons
Deepen your knowledge of essential SEO terms, definitions, guidelines, and best practices.
Certificate of Completion
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Complete more lessons to unlock your certificate
Developed by MAANG Engineers
ABOUT THIS COURSE
Search engine optimization (SEO) is necessary in digital marketing, web development, and online business. It is the key to improving website visibility, attracting organic traffic, and staying competitive in the digital landscape.
This course offers a comprehensive guide to SEO, from foundational concepts to advanced strategies. You’ll start with the basics of SEO, including its impact on business and the influence of emerging technologies like ChatGPT. You’ll then explore keyword research, on-page optimization techniques, and technical SEO. As you progress, you’ll learn about off-page SEO strategies, including link building and leveraging social media for SEO benefits.
By the end of this course, you’ll have the skills to optimize websites, improve search rankings, and increase organic traffic. Whether you’re a marketer, web developer, or business owner, this course equips you with the knowledge of SEO to excel and stay ahead in the digital landscape.
ABOUT THE AUTHOR
DataJek
A bay area tech outfit, throwing lots of good ideas on the wall to see what sticks!
Trusted by 2.9 million developers working at companies
A
Anthony Walker
@_webarchitect_
E
Evan Dunbar
ML Engineer
S
Software Developer
Carlos Matias La Borde
S
Souvik Kundu
Front-end Developer
V
Vinay Krishnaiah
Software Developer
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