Keyword Research
Explore how to conduct keyword research to understand what your target audience searches for and how to use those insights to enhance your SEO efforts. This lesson guides you through discovering relevant keywords, analyzing them for potential, and applying them to build a strong content strategy that improves search rankings and attracts organic traffic.
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What is keyword research?
We have learned how keywords are important in curating a piece of content that will satisfy both the audience and search engines. Keyword research is the process of finding, analyzing, and using users’ search queries. The goal is to understand our target audience, what they are searching for in our niche, how they are searching for it, and how can we make use of these searches to boost our SERP rankings.
As the outcome of ...