References

Find the list of references used throughout this course for further reading.

[1] “Google Search’s Guidance about AI-Generated Content | Google Search Central Blog.” n.d. Google for Developers. https://developers.google.com/search/blog/2023/02/google-search-and-ai-content.

[2] “IST Researchers Classify Web Searches | Penn State University.” n.d. www.psu.edu. https://www.psu.edu/news/research/story/ist-researchers-classify-web-searches/.

[3] “SEO Starter Guide: The Basics | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=en#understand_your_content.

‌[4] “Secure Your Site with HTTPS | Google Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/security/https.

[‌5]“Should You Use Sub Domains or Sub Directories?” n.d. www.youtube.com. Accessed January 14, 2024. https://www.youtube.com/watch?v=xZAM1l8cxbs.

[6] “Choose an Effective Domain Name - Google Domains Help.” n.d. Support.google.com. https://support.google.com/domains/answer/6388481?hl=en.

‌[7] “Dynamic URLs vs. Static URLs | Google Search Central Blog.” n.d. Google Developers. https://developers.google.com/search/blog/2008/09/dynamic-urls-vs-static-urls.

‌[8] “SEO Starter Guide: The Basics | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=en&visit_id=637774146348336976-1376359371&rd=1.

‌[9] “SEO Starter Guide: The Basics | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=en&visit_id=637774146348336976-1376359371&rd=1#write-concise-text.

‌[10] “How Much Time Should I Spend on Meta Tags, and Which Ones Matter?” n.d. www.youtube.com. Accessed January 14, 2024. https://youtu.be/RBTBEfd7z_Y.

‌[11] “Special Tags That Google Understands | Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/crawling/special-tags.

‌[12] “Improve Snippets with a Meta Description Makeover | Google Search Central Blog.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/blog/2007/09/improve-snippets-with-meta-description?hl=en.

‌[13] Statista. 2020. “Mobile Percentage of Website Traffic 2019 | Statista.” Statista. Statista. July 21, 2020. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/.

[14] Google. 2018. “Google’s Search Algorithm and Ranking System - Google Search.” Google.com. 2018. https://www.google.com/search/howsearchworks/algorithms/.‌

[15] “How to Add Product Structured Data | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/advanced/structured-data/product.

[16] “Why You Should Create Long-Form Content (and How to Do It).” 2014. Neil Patel. May 5, 2014. https://neilpatel.com/blog/create-long-form-content/.

‌[17] “What Fresh Content Really Means to Google (+How to Create It).” n.d. WordStream. https://www.wordstream.com/blog/ws/2021/09/29/fresh-content-google-ranking-factor.

‌[18] “How Will Google’Read’ & Rank Your Images in the near Future.” 2014. SEO Blog | CognitiveSEO Blog on SEO Tactics & Strategies. October 2, 2014. https://cognitiveseo.com/blog/6511/will-google-read-rank-images-near-future/.

‌[19] “Google Images SEO Best Practices | Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/guidelines/google-images.

‌[20] Dean, Brian. 2020. “On-Page SEO: The Definitive Guide (2020).” Backlinko. January 21, 2020. https://backlinko.com/on-page-seo.

‌[21] “Google Images SEO Best Practices | Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/guidelines/google-images.

‌[22] “Image SEO Best Practices | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/advanced/guidelines/google-images#use-descriptive-alt-text.

‌[23] “General Structured Data Guidelines | Google Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/structured-data/sd-policies.

[24] “Not Another State Not Another State of Marketing Report of Marketing Report Content Marketing Strategy by Christina Perricone.” n.d. https://cdn2.hubspot.net/hubfs/53/tools/state-of-marketing/PDFs/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf.

[25] “Get Videos on Google with Schema Markup | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/advanced/structured-data/video?visit_id=637786817653093270-3165554257&hl=en&rd=1.

‌[26] Daniel, Kirsty. 2021. “The State of Content Marketing in 2021 [Stats & Trends to Watch].” Blog.hubspot.com. 2021. https://blog.hubspot.com/marketing/state-of-content-marketing-infographic.

[27] “Learn about What Sitelinks Are | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/advanced/appearance/sitelinks?hl=en.

‌[28] “Google Search Essentials (Formerly Webmaster Guidelines) | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines?hl=en&visit_id=637791925068860088-39522127&rd=1.

‌[29] Cutts, Matt. 2009. “How Many Links per Page?” Matt Cutts: Gadgets, Google, and SEO. March 10, 2009. https://www.mattcutts.com/blog/how-many-links-per-page/.

‌[30] “Understanding Google Page Experience | Google Search Central | Documentation.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/experience/page-experience.‌

[31] “How to Add Breadcrumb (BreadcrumbList) Markup | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 14, 2024. https://developers.google.com/search/docs/advanced/structured-data/breadcrumb.‌

[32] “Learn about Sitemaps | Google Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/sitemaps/overview.‌

[33] “Manage Your Sitemaps Using the Sitemaps Report - Search Console Help.” n.d. Support.google.com. Accessed January 14, 2024. https://support.google.com/webmasters/answer/7451001.‌

[34] “HTTPS as a Ranking Signal | Google Search Central Blog.” n.d. Google Developers. https://developers.google.com/search/blog/2014/08/https-as-ranking-signal.

[35] “Site Moves and Migrations | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 16, 2024. https://developers.google.com/search/docs/advanced/crawling/site-move-with-url-changes.

‌[36] “Add a Website Property to Search Console - Search Console Help.” n.d. Support.google.com. Accessed January 16, 2024. https://support.google.com/webmasters/answer/34592#zippy=%2Curl-prefix-property%2Cdomain-property.

[37] Google. 2017. “Page Load Time in Relation to Bounce Rate.” Think with Google. 2017. https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/page-load-time-statistics/.

‌[38] “Using Site Speed in Web Search Ranking | Google Search Central Blog.” n.d. Google Developers. https://developers.google.com/search/blog/2010/04/using-site-speed-in-web-search-ranking.

‌[39] “Get Started with Mobile-Friendliness | Search Central.” n.d. Google Developers. https://developers.google.com/search/mobile-sites/get-started.

[40] “What Crawl Budget Means for Googlebot | Google Search Central Blog.” n.d. Google Developers. https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-googlebot.

‌[41] “Crawl Stats Report - Search Console Help.” n.d. Support.google.com. Accessed January 19, 2024. https://support.google.com/webmasters/answer/9679690?hl=en&visit_id=637803209133639211-1958744569&rd=1.

‌[42] “What Crawl Budget Means for Googlebot | Google Search Central Blog.” n.d. Google Developers. https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-googlebot.

‌[43] “Robots.txt Introduction and Guide | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 19, 2024. https://developers.google.com/search/docs/advanced/robots/robots-faq.

‌[44] “Create and Submit a Robots.txt File | Google Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/robots/create-robots-txt.

‌[45] “Robots Meta Tag, Data-Nosnippet, and X-Robots-Tag Specifications.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/robots/robots_meta_tag.

‌[46] “Localized Versions of Your Pages | Google Search Central | Documentation.” n.d. Google for Developers. Accessed January 19, 2024. https://developers.google.com/search/docs/advanced/crawling/localized-versions?hl=en.

[47] https://www.facebook.com/barryschwartz. 2016. “Now We Know: Here Are Google’s Top 3 Search Ranking Factors - Search Engine Land.” Search Engine Land. March 24, 2016. https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882.

[48] Schwartz, Barry. 2021. “Is Speed Link Building Bad? Google Says It Doesn’t Count Links like That But...” Search Engine Roundtable. April 21, 2021. https://www.seroundtable.com/google-speed-link-building-31287.html.‌

[49] “Link Schemes | Google Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/guidelines/link-schemes.‌

[50] Cutts, Matt. 2014. “The Decay and Fall of Guest Blogging for SEO.” Matt Cutts: Gadgets, Google, and SEO. January 20, 2014. https://www.mattcutts.com/blog/guest-blogging/.

‌[51] Schwartz, Barry. 2012. “Google Removing Free Directory Web Sites from Index?” Search Engine Roundtable. May 15, 2012. https://www.seroundtable.com/google-directory-removal-15151.html.

‌[52] Cutts, Matt. 2007. “How to Report Paid Links.” Matt Cutts: Gadgets, Google, and SEO. April 14, 2007. https://www.mattcutts.com/blog/how-to-report-paid-links/.

[53] “Webmaster Guidelines | Google Search Central.” n.d. Google Developers. https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines.

[54] “Disavow Links to Your Site - Search Console Help.” n.d. Support.google.com. https://support.google.com/webmasters/answer/2648487?hl=en.

[55] Chaffey, Dave. 2024. “Global Social Media Research Summary 2024.” Smart Insights. Smart Insights. January 4, 2024. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

‌[56] Google Search Central. 2014. “Are Pages from Social Media Sites Ranked Differently?” YouTube. https://www.youtube.com/watch?v=udqtSM-6QbQ.

[57] Statista. 2023. “Most Popular Social Networks Worldwide as of October 2023, Ranked by Number of Monthly Active Users.” Statista. October 27, 2023. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/.

‌[58] “Exceed Your Marketing Goals with LinkedIn.” n.d. business.linkedin.com. https://business.linkedin.com/marketing-solutions/content-marketing/linkedin-b2b-marketing#lg.

[59] “How Mobile Search Connects Consumers to Stores.” n.d. Think with Google. https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-search-trends-consumers-to-stores/.

‌[60] “How to Improve Your Local Ranking on Google - Google Business Profile Help.” n.d. Support.google.com. https://support.google.com/business/answer/7091.

[61] Statista. 2023. “Search Engine Market Share Worldwide | Statista.” Statista. www.statista.com. February 24, 2023. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/.

[62] “How Mobile Search Connects Consumers to Stores.” n.d. Think with Google. https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-search-trends-consumers-to-stores/.

‌[63] “Custom Landscape & Garden Designer NYC | Amber Freda.” n.d. Https://Amberfreda.com/. Accessed January 20, 2024. https://amberfreda.com/.

[64] “Rising Innovator - Supporting Young Entrepreneurs and Their Mentors.” n.d. Rising Innovator. Accessed January 20, 2024. https://www.risinginnovator.com/.

[65] Pitman, Jamie. 2023. “Local Consumer Review Survey | Online Reviews Statistics & Trends.” BrightLocal. February 7, 2023. https://www.brightlocal.com/research/local-consumer-review-survey/.

‌[66] “How to Improve Your Local Ranking on Google - Google Business Profile Help.” n.d. Support.google.com. https://support.google.com/business/answer/7091?hl=en#zippy=%2Cmanage-respond-to-reviews.

‌[67] Pitman, Jamie. 2023. “Local Consumer Review Survey | Online Reviews Statistics & Trends.” BrightLocal. February 7, 2023. https://www.brightlocal.com/research/local-consumer-review-survey/.

‌[68] “Prohibited & Restricted Content - Maps User Contributed Content Policy Help.” n.d. Support.google.com. Accessed January 20, 2024. https://support.google.com/contributionpolicy/answer/7400114?hl=en&ref_topic=7422769.

[69] “Semrush 101: Getting Started Guide + Free Checklist Download.” n.d. Semrush Blog. Accessed January 22, 2024. https://www.semrush.com/blog/semrush-getting-started-guide/#step-1--measure-where-you-are-today.

[70] Constine, Josh. 2013. “Google Destroys Rap Genius’ Search Rankings as Punishment for SEO Spam, but Resolution in Progress.” TechCrunch. December 25, 2013. https://techcrunch.com/2013/12/25/google-rap-genius/.



Get hands-on with 1200+ tech skills courses.