On-Page SEO Basics
Explore the foundational techniques of on-page SEO including optimizing URLs, meta tags, textual and visual content, and internal linking structures. Understand how these elements influence search engine rankings and user experience to enhance your website's visibility.
Seeing our website appear higher in Google’s search results requires optimizing it for several important elements. Optimizing elements that are on the web page falls under the category of on-page SEO while optimizing those outside the scope of the website is called off-page SEO.
While off-page SEO also impacts search engine rankings, it’s not of much use unless we practice good on-page SEO first. The website owner may not always have control over off-page ranking factors. In contrast, on-page factors are always in our control. It only makes sense to focus on these before working on the external factors.
What is on-page SEO?
On-page SEO is a combination of techniques used for optimizing individual web pages to improve the website’s ranking in web search ...