Content SEO Part 3: Keyword Optimization
Explore how to optimize your content by naturally incorporating focus keywords in key locations such as titles, URLs, and meta descriptions. Understand the importance of LSI keywords and maintaining proper keyword density to improve search relevance and avoid penalties.
Keyword optimizing the content piece is an important step of creating SEO content.
Goal of keyword optimization
Creating original content that attracts readers is the hard part. Once we’re through with that, we just need to go back and optimize it for keywords so that Google identifies and puts our piece forward for the relevant queries.
The goal is simple: use the focus keyword in some key locations to make the content more clickable, readable and relevant to what users are searching for. At the same time, it’s very important not to overuse keywords.
How not to use keywords
The following paragraph is a prime example of how not to use keywords. Observe how just overstuffed the passage is with keywords:
“Are you looking for the best dog supplies? The ...