Social Media and SEO
Explore how to use social media to extend your off-page SEO endeavors, leveraging unique opportunities to engage with potential customers and visitors to your site.
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Social media is an integral part of our lifestyle. Its popularity has been growing steeply since its inception. As of January 2022, 58.4% of the world’s population uses at least one social media platform. On average, a person spends 2 hours and 27 minutes on social media [55].
Where social media takes such a big chunk of internet usage today, it’s almost impossible to ignore it in our digital marketing efforts. An active presence on social media can put our brand in front of a bigger audience. High-ranking websites typically have a strong social media presence. There must be a connection.
What is social media SEO?
The strong connection between social media and SEO gives rise to a new term—social media SEO. Social media SEO refers to the set of activities performed on social media to boost our website’s rank in search engines.
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