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Non-Textual Content SEO

Explore techniques to optimize non-textual content such as images, videos, and infographics for better SEO performance. Learn to enhance user experience, increase dwell time, and improve accessibility by using descriptive alt text, keyword-optimized tags, and efficient file formats. Understand the value of creating original visuals and applying best practices to boost your website's search rankings.

We already know that a mix of textual and non-textual content can keep visitors on a page much longer than just lots of text. Dwell time is an important ranking signal for search engines, and adding more visuals can give us just that.

While images, videos, and other types of non-text elements can help boost our site’s rankings, we’ll need to optimize them for the best outcomes. Let’s learn how to improve our websites by using SEO-friendly images and other media.

Types of non-text elements

Some of the most commonly used non-text elements include:

  • Images

  • Graphs

  • Charts

  • Screenshots

  • Infographics

  • Videos

  • Animations

  • Audio

  • Interactive elements (such as quiz, calculator, games, etc.)

The above examples, along with any others that may ...