Google

The browser is the user’s gateway to the world of internet and Google the tour guide. Big Tech fought browser wars and then search engine wars, both of which seem to have been won by Google for now. However, the internet landscape wasn’t always the way it is now. In fact, Google was not the first search engine and neither Chrome the first browser. However, both products came to dominate the web over time so much as that google is now officially a verb in the Oxford English Dictionary.

Google has been the most influential search engine of the internet age and it is essential to understand how it works and ranks content to better one’s understanding of SEO. It has always been a cat and mouse game between Google and professional SEOs, where the latter exploit new hacks and tricks to rank content higher, only for the former to close the loopholes with an update to the myriad of algorithms used to rank content ...