B2B (Business-to-Business)
Explore the fundamentals of B2B product management within Agile frameworks. Learn to navigate complex sales cycles, stakeholder coordination, compliance, and integration challenges. Understand how to leverage the benefits of predictable revenue, customer customization, and scalability in B2B markets.
We'll cover the following...
B2B products are products or services that are sold by one business to another business. These products are typically used as inputs for the purchasing company's own products or services, rather than for personal consumption. Examples of B2B products include raw materials, office equipment, and software solutions.
B2B software product examples
Enterprise resource planning (ERP) software, which helps businesses manage and automate their core business processes.
Customer relationship management (CRM) software, which helps businesses manage and analyze customer interactions and data.
Supply chain management (SCM) software, which helps businesses manage ...