B2C (Business-to-Consumer)
Discover what defines B2C product management and the unique dynamics of business-to-consumer products. Learn about common B2C product examples, benefits like broader customer reach and direct feedback, plus challenges such as consumer behavior and branding. Understand how B2C product managers balance innovation with market demands and the fast-paced environment of consumer product development.
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B2C stands for business-to-consumer and refers to products or services that are sold directly to end consumers, as opposed to other businesses or organizations. Examples of B2C products include consumer goods such as clothing, electronics, and household items, as well as services like retail banking, travel, and entertainment. B2C companies typically have a direct relationship with their customers and may use marketing and advertising to build brand awareness and drive sales.
Some examples of B2C software products include:
Mobile apps such as games, social media platforms, and ...