B2B2C (Marketplace)

A B2B2C product is a product or service that is sold by a business (B2B) to another business, which then sells it to customers (B2C). This type of product or service is typically sold through a distribution or reseller model, where the B2B company acts as a supplier or wholesaler, and the B2C company acts as a retailer or distributor. Examples of B2B2C products include software or technology products that are sold to businesses, which then resell or license the product to their own customers.