Introduction

Learn why you should take this course and how it will help open the door to an exciting career in product management.

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Getting ready

Get ready to dive into the exhilarating world of product management—a dynamic and impactful career that empowers professionals to shape and deliver remarkable products and services. It's a journey that offers the thrill of working on innovative projects, the satisfaction of solving complex problems, and the challenge of collaborating with diverse teams to drive business growth.

Product managers can have a direct impact on business growth
Product managers can have a direct impact on business growth

Product management

Product managers have the power to make a lasting impact through the products they drive. Because they oversee the entire product lifecycle, from the spark of an idea to its triumphant launch and beyond, they hold the keys to shaping a company's direction and success. They breathe life into innovation, translating visionary concepts into tangible outcomes that resonate with customers. With the ability to influence product strategy and guide development, product managers play a crucial role in transforming ideas into products that change the game.

What this course is about

Our course "Product Management as It Is" is a fantastic way to get started with your product management career. It's a comprehensive guide that takes you on an exciting journey through the key concepts and principles of this dynamic field. Get ready to explore the ins and outs of product development and customer satisfaction, as well as the strategies that drive success.

Understanding users and delivering value to them is a core tenant of product management
Understanding users and delivering value to them is a core tenant of product management

To start, we'll learn about the art of managing a product's lifecycle to meet customer needs and provide value. We'll then discover the distinction between projects and products. From there, we'll discuss the power of prioritizing value delivery and impact over cost and speed. Next, we'll uncover the secrets of iterative development, a popular and efficient way of building products.

We'll continue with a discussion on the vital role of stakeholders, and learn how their feedback and input shape product roadmaps, ensuring the final result meets their needs and expectations. We'll explore the craft of product strategy, where goals are identified, resources allocated, and market trends predicted. Keeping us focused on our product strategy, we'll dig into the Objectives and Key Results (OKRs) framework, a game-changer that empowers transparency, accountability, and effective prioritization. We'll round it out with a journey through product documents and artifacts used by product managers daily. From product vision and mission statements to product roadmaps, each artifact plays a role in developing, delivering, and maintaining our products.

In the fast-paced world of product management, learning is a way of life. Staying ahead of the curve requires constant evolution, a thirst for knowledge, and a willingness to embrace emerging technologies and evolving customer preferences.

Learning is a way of life in product management
Learning is a way of life in product management

Are you ready to take on the exhilarating challenges of product management? Join us on this exciting journey and embark on a career in product management that will challenge and fulfill you. Take the first step with our course, "Product Management as It Is." This comprehensive guide will equip you with the knowledge and skills needed to get started in this dynamic field.