HomeCoursesProduct Management Essentials in Agile Environments

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Product Management Essentials in Agile Environments
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Gain insights into essential product management skills in Agile environments. Learn about customer research, feature design, iterative development, Agile methodologies, and managing different product lifecycles for various markets.

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Product management is essential for managing the development and lifecycle of a product to meet customer needs and provide value. Knowing how to research potential customers, design features, set product goals, create product roadmaps, launch the product and measure its success can make all the difference. In this course, you’ll learn the difference between product management and project management. You’ll learn about outcomes and outputs, iterative development, the Agile Manifesto, Scrum and Dual-track Agile. You’ll be introduced to the critical stages of build-measure-learn cycle—learning, building and measuring. You’ll learn how context influences our ways of working for B2C, B2B, B2B2C and enterprise products. By the end of this course, you’ll have learned how to manage the development lifecycle of a product to meet customer needs and provide value. These skills can be applied to a wide range of industries and will prepare you to take your career to the next level!

Product management is essential for managing the development and lifecycle of a product to meet customer needs and provide value...Show More

WHAT YOU'LL LEARN

Familiarity with agile methodologies, such as Scrum and Kanban, for promoting efficiency, adaptability, and collaboration in product development

In-depth knowledge of agile, Scrum, and Kanban, as well as the differences between them and when to use them

An understanding of product development and its lifecycle, including setting goals, prioritizing features and allocating resources

An understanding of team roles during the product creation lifecycle

The ability to develop a clear and effective product strategy that aligns with the company’s objectives, prioritizes features, and predicts market trends

Familiarity with agile methodologies, such as Scrum and Kanban, for promoting efficiency, adaptability, and collaboration in product development

TAKEAWAY SKILLS

Scrum Methodology

Content

38 Lessons38 Quizzes

What Is Product Management?

6 Lessons

Get familiar with product management roles, responsibilities, and lifecycle stages.

Introduction

What Is Product Management?

Products Vs. Projects

So, What's a Product, Then?

Product Managers Vs. Project Managers

What Product Management Is Not

Why Would We Choose a Product Approach?

5 Lessons

Grasp the fundamentals of focusing on outcomes, iterative development, Agile, Scrum, and Dual-Track Agile.

Outcomes Over Outputs

Iterating to Greatness

Agile

Scrum

Dual-Track Agile

How Do We Do It?

18 Lessons

Work your way through Agile frameworks, iterative cycles, and diverse product management strategies.

Common Ways of Working

The Build-Measure-Learn Cycle

Learn Phase

Types of Discovery

Building Phase

Measuring Metrics, Analytics, and Signals

Qualitative and Quantitative Data

Agile and Product Management

Agile Framework: Scrum

Agile Framework: Kanban

Context Influences Our Ways of Working

B2C (Business-to-Consumer)

B2B (Business-to-Business)

B2B2C (Marketplace)

Case Study---Agile in the Workplace

Case Study---Scrum Efficacy in the Real World

Enterprise Products

Case Study---Kanban as a Value Driver

Who Is Involved?

4 Lessons

Break down complex ideas about stakeholder management, Scrum and Kanban teams in Agile.

Stakeholder Management

Scrum Teams

Kanban Teams

Agile Teams---Scrum vs. Kanban

Strategy and Tactics

4 Lessons

Deepen your knowledge of formulating product strategies, using OKRs, and Agile methodologies.

Product Strategy

Objectives and Key Results

The Role of Scrum and Kanban in the Bigger Picture

Product Management Deliverables

Wrapping Up

1 Lessons

Focus on key distinctions between product and project management, agile benefits, and rapid experimentation.

Summarizing What We've Learned

Certificate of Completion

Showcase your accomplishment by sharing your certificate of completion.

Course Author:

Jon La Plante

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