Product Strategy
Explore how to develop an effective product strategy that prioritizes user problems and aligns with business goals. Understand key components like target markets, competitive analysis, and resource allocation to create adaptable strategies that guide successful product development in Agile settings.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. –Sun Tzu, The Art of War
What a product strategy is
Product strategy is the foundation of successful product development. However, it's essential to understand what it is and isn't to create a winning product strategy.
A clear product strategy helps teams prioritize features and functionalities, allocate resources, and make trade-offs. It enables them to predict market trends and changes and adjust their plans accordingly. A solid product strategy can help teams build alignment and momentum within their organization, which can be crucial to achieving success.
What a product strategy isn't
A strategy is not merely a plan of what to release when, nor is it a list of technical activities and capabilities. It's much more than that. A product strategy focuses on identifying specific goals and outlining a plan for achieving them, which includes understanding the users and their problems.
