What Is Product Management?
Discover the essentials of product management by learning about its core roles, key responsibilities, and the stages of the product lifecycle. This lesson helps you understand how product management connects customer needs, development, and business value, preparing you to manage and deliver successful products effectively.
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Modern product management
In simple terms, product management is the craft of managing product development through what’s known as the product lifecycle. It ensures that companies identify customer needs and provide value through the products they build. It links deciding what to make with the act of creating it and producing value through that creation.
Product management involves:
Understanding the product’s purpose
Researching potential customers
Designing features
Setting product goals
Creating product roadmaps
Launching ...