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A Guide to Search Engine Optimization

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1.Basics

Introduction List of Tools Used in the Course Traditional and Product-Led SEO SEO and Business Google The Impact of ChatGPT on SEO

2.Keyword-Based SEO

Keywords Keyword Research Keyword Research Step 1: Discovering Keywords Keyword Research Step 2: Analyzing Keywords—Attributes Keyword Research Step 2: Analyzing Keywords—Metrics Keyword Research Step 3: Using Keywords Keyword Research Tools

3.On-Page SEO

On-Page SEO Basics URL Optimization: URL Structure URL Optimization Part 2: Domain Names URL Optimization Part 3: Page URLs Meta Tags Optimization Content SEO Part 1: Types of SEO Content Content SEO Part 2: How to Create SEO Content Content SEO Part 3: Keyword Optimization Non-Textual Content SEO Non-Textual Content SEO Part 2: Video and Audio Internal Linking

4.Technical SEO

Technical SEO Basics Improving Site Structure and Navigation Auditing Site for Common Problems Technical SEO to Improve Page Experience Technical SEO—Additionals

5.Off-Page SEO: Link Building

Link Building Basics What Makes a Good Backlink?Practices to Avoid in Link Building Basic Link Building Strategies Advanced Link Building Strategies Backlink Analysis

6.Off-Page SEO: Social Media

Social Media and SEO Social Media Websites For SEO Social Media Best Practices For SEO Social Media Analytics

7.Local SEO

Local SEO—Basics Claiming Your Online Business Profiles On-Page Optimization for Local SEO Local Citations Local Link Building Customer Reviews and Ratings

8.Tracking Success

Web Analytics Basics SEO Tracking Metrics Web Analytics Tools

9.SEO Tools

Introducing the Most Powerful SEO Tools Google Search Console Ahrefs Ahrefs—Part 2 Semrush Moz

10.Miscelleanous

Competitors and Partners Using LinkedIn, Quora, etc. for SEO Audits Target Audience

11.Conclusion

12.Appendix

Glossary References

A Guide to Search Engine Optimization

Glossary

Understand the technical terms used throughout this course.

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