Local Citations
Explore the concept of local citations and their role in improving local SEO. Understand the differences between structured and unstructured citations, learn how to maintain consistent business information across directories, and discover methods for manual and automated citation submission to boost regional visibility and search rankings.
Local citations are mentions of our business, usually in the form of the name, address, and phone (NAP), on sites other than our own. These sites can be online business directories, blogs, websites, or social platforms. Sometimes, the complete NAP may not be displayed. If only the business name appears, that’s also a citation. Sometimes, our website may also appear in the mention alongside the name, address and phone (NAP+W), but it’s not a necessity. A link to our website can give us additional SEO benefits.
According to Moz, citations add 10.82% to the Local Pack ranking signals. Other than being an important ranking factor, citations put our brand in front of more people. Those who are searching for businesses in directories instead of Google, for instance, should also be able to find our business. Make sure that the NAP is consistent for all the citations that we build.
Citations can be of two types: structured citations and unstructured citations.
Structured citations
Structured citations are citations ...