AI Customization
Understand how to tailor AI products by grouping customers and use cases, addressing specific market verticals, and adapting strategies for different company sizes. Learn to optimize feedback loops in B2C and focus on niche needs in B2B, while managing data challenges across organizations.
Market strategy
Through the act of productizing, we’ll likely start to create groupings or cohorts for our product. We might find that certain models work best for certain kinds of customers and build a structure around that. The act of grouping our offering into use cases and communicating differently or optimally to those cohorts builds on the wisdom gained from productizing. Taking that a step further, we’ll then naturally start to verticalize.
Understanding the various considerations for business models, verticals, and special customer groupings will be an important part of how we go to market with our product. For instance, if we’re ...