AI Revolution: Surge of Creative and Autonomous Development
Explore the rise of creative and autonomous AI developments, learning about generative AI's increasing role in content creation, software development advancements through no-code tools, and the business implications of scaling AI applications. Understand key trends and future impacts on industries to better integrate AI into product management.
The rise of creative AI
Creative AI apps had a great year in 2022, and Forrester predicts there will be an increase in Fortune 500 companies’ dependence on creative AI and how they will generate content with AI tools because “human-produced content creation will never be fast enough to address the need for personalized content at scale, and in the next year, we expect to see at least 10% of companies invest in AI-supported digital content creation.”
Generative AI for B2B
This indicates that organizations will increasingly rely on these apps for their own marketing and content strategy goals, signaling opportunities in the B2B marketing world for AI generative apps. But this number doesn’t include the many consumers who will be interested in creative AI apps for purely recreational purposes. ...