AI Products in the B2C Market
Understand how AI products succeed in the B2C market by addressing collective consumer needs. Learn through examples like TikTok and Duolingo how AI personalizes experiences and drives user engagement. Discover the challenges of product-market fit and feature prioritization when catering to millions of individual users.
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B2C products
The artists are here to show us how AI can be leveraged in a way that allows expression for potentially billions of unmet customers. B2C refers to products that are built with the expectation that the product will be bought and used by individual consumers rather than other businesses.
With B2C products, there’s a feeling that we’re looking for a way to satisfy the needs and tastes of many individuals. Upon further reflection, B2C companies are looking to satisfy the few common collective needs of millions. The more due diligence that goes into imagining solutions and understanding unmet needs that would help so many people, the more prepared these companies will be to satisfy unmet needs.
Examples of B2C products
The following are examples of B2C products:
TikTok
Hands down, our favorite AI-powered consumer app ...