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Red Ocean Products in the AI Market

Understand the challenges of red ocean markets in AI by examining how companies like Lacework and Lilt succeed through innovation, ethical AI practices, and focused vision. Learn strategies for competing effectively in crowded AI product landscapes.

Red ocean

Red oceans are markets that have become inhospitable environments with a full, mature, and developed competitive landscape. In this environment, many paths have already been formed, and we have to choose one to live in and serve. We still have the option to create something new, and we can employ many strategies to beat out the competition and specialize, but we’re challenged with having enough intuition to see what the next step should be. Part of the challenge with having such a diverse and thriving ecosystem of competitors is that it’s hard to know what direction we want to go in or which competitors are truly taking a piece of our business.

Examples of red ocean products

Now, we’ll discuss the examples of red ...