B2B vs. B2C—Productizing Business Models: Part I

Deciphering B2B vs. B2C

When it comes to building and shipping products, some of the biggest differences between B2B and B2C business models include domain knowledge and the degree of experimentation. In this lesson, we’ll be focusing on those two areas because they have the biggest impact on what productizing looks like for AI/ML products between these two business models. If we expand on the notion that AI/ML products behave more like services, the desired end result of both these business models will be different because they serve different kinds of customers and different overall needs.