Blue Ocean Products in the AI Market

Blue ocean vs. red ocean strategies

With pioneers, we wanted to focus on companies that were seeking new categories or use cases for their products. These are companies that are finding new paths to create demand for what they offer, and these companies create demand for themselves in multiple ways. This is what’s referred to as a blue ocean: a competitive landscape that’s still being formed, that doesn’t see a lot of competition (yet), and that has to advocate for its own demand.