Customer data platforms

Customer data platforms (CDPs) are platforms that collect and centralize our customer data from multiple sources into one view for each of our customers so that we can understand who they are, how they find us, what drives their behavior when they do interact with our product, their transactional data, and demographic data. They allow us to leverage the internal data we have into customer profiles so that we can better explore the kinds of customers we’re serving with proof. We might already have channels in place to maintain some of our customer data with systems such as Salesforce and HubSpot, but generally, CDPs also centralize data from those sources.

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