Introduction to Benchmarking, Growth Hacking, and Cost

Learn about the key concepts to be covered in this chapter.

What is in this section?

In this chapter, we will understand the benchmarking needed to gauge product success in all its various forms. Rather than exploring the performance of the models, we will be looking at performance from a product and growth perspective, including value metrics, north star metrics, Key Performance Indicators, and Objectives and Key Results that companies can use to get early signals on whether their product strategy is successful and will lead to growth hacking. We will also be discussing how companies can prepare themselves to defend their product when it’s compared to other products.

Product evaluation

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