Introduction: Marketing Yourself

When to use this tactic

Ideally, you are constantly marketing yourself, but it’s understandable if you don’t want it to take over your whole life. So: pull up this tactic when:

• You have done something significant that you are proud of or enjoyed
• Just before some major professional move or project launch (job hunting, getting a promotion or even when trying to pitch an idea)

For the rest of this essay, I will ...