Picking a Domain

Connect yourself to something important

“BTW, are you chafing for career advancement, or want to be seen as a leader by your peers? My stock advice is, find an area that is important but under-owned and become everyone’s go-to expert on that topic.”

- Charity Majors

You don’t need to get too creative with this one. You want to connect yourself to something important:

• Consider something people deal with daily but don’t really think about too much (especially if they know they are leaving something on the table, like airline points — it’s easy to make money by helping people unlock free money).
• Maybe choose something people only deal with once in a blue moon, but when they do, it REALLY hurts (so you gain unfair expertise by specializing in having repeated exposure to rare events across multiple customers).