You Already Know What Good Personal Marketing Is
Explore how everyday marketing influences you and how you can apply those techniques to your own career. Understand how to create meaningful impressions and target the right audiences, helping you stand out confidently without needing a large public profile.
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Good marketing
You may not feel confident in practicing good marketing, but you should realize you are being marketed at ALL. THE. TIME. Therefore, you can be a world-class expert in marketing that resonates with you. That’s the kind of personal marketing that you can practice, not that other scammy, sleazy, invasive, privacy destroying kind.
You’ve almost certainly already benefited from good marketing. You found out about something from someone somewhere, that registered a hook in your mind and eventually drove you to check it out, and now you cannot function without it.
Register hooks in people’s minds
You also certainly want to benefit from marketing in the other direction: you want to be that thing that others find out about from someone somewhere. You want to register hooks in people’s minds. You want to drive people to check you out, and you want people to prioritize working with you.
You don’t have to market to the whole world
One constraint you have (one that other marketers wish they had) is that you don’t have to market to the whole world. You can target the specific audiences you want to work for and no more than that. As long as you are well-known in those circles, you don’t need a public presence at all. Your conversion rate will be higher, and your stress probably lower (as will be your luck surface area).