Business value

A large genre of “Marketing for Developers” advice basically reduces you to an abstract business black box where your only role and value to the company is to grow revenue or reduce cost (or Die Trying?). I call this “marketing your business value”. Of course, this is technically correct. Technology is a means to an end, and ultimately, your employer has to cover costs and justify your salary. It is especially in your interest to help them justify as high a salary as possible.

Create a free account to view this lesson.

By signing up, you agree to Educative's Terms of Service and Privacy Policy