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The Coding Career Handbook

Things That Do Not Matter

Explore how to market yourself as a software engineer without relying on fleeting popularity or social media fame. Understand the value of focusing on long-term personal branding, genuine peer relationships, and consistent professional growth over short-term analytics or broad appeal. This lesson guides you in building a sustainable career path by investing in authentic connections and skills rather than chasing attention.

We'll cover the following...

Appealing to everybody

It does not matter if you don’t seem appealing to everyone.

Short-term optimizations

  • Day of the week and time of day that you post
  • Short term analytics (e.g., weekly traffic)
  • It’s not really that they don’t matter; it’s just that you should be working on more
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