Adoption Tracking and Churn Analysis

Learn about adoption metrics measuring usage and churn rate tracking customer/user attrition.

Adoption tracking

Adoption metrics are measurements that show how much customers use or adopt a product or service. In the context of APIs, adoption metrics can help a company understand how its API is being used and how effective it is at meeting the needs of customers.

The following illustration shows the two key adoption metrics that are important to track for business stakeholders.

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