Engagement

Get familiar with commonly used engagement metrics and their role in gauging the user’s interest in our products.

We'll cover the following

Average time on page
Bounce rate
Engagement with homegrown tools
Customer engagement score

Once our customers discover our APIs and get interested in using them, they'll likely spend more time on our developer documentation and start interacting with the tools we provide them with to help evaluate our APIs.

Customer engagement is the level at which a customer is interested in our product. Several indicators related to customer engagement can be used to assess this. By calculating customer engagement, we can get a wealth of useful insights that we can use right away. Our website, social media pages, forums, chatbots, email newsletters, blogs, videos, third-party websites, and so on can all serve as entry points for this engagement.

The following illustration shows a few metrics we can use to measure engagement across our developer experience.

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Introduction to the course

Part 1: The API Landscape

API as a Product

API Product Management

API Life Cycle and Maturity

Building and Managing API Products

Growth for API Products

Support Models for API Products

Part 2: Understanding the Customers

Walking in the Customer’s Shoes

Customer Expectations and Goals

Components of the API Experience

Part 3: Deep Dive into Key Metrics for API Products

Infrastructure Metrics

API Product Metrics

Business Metrics

Part 4: Setting a Cohesive Analytics Strategy

Drawing the Big Picture with Data

Keeping Metrics Honest

Counter Metrics to Avoid Blind Spots

Decision-making with Data

Conclusion

Engagement