Introduction to Growth for API Products

What will we learn?

Early in the product life cycle, we spent time validating the product demand. Once we have established a target audience and a market need for a product, we must find ways to reach this audience and capture as much of the market as possible. Growing the product’s adoption involves creating a targeted marketing strategy to raise awareness about the product in the target audience, as well as developing a sales strategy that drives revenue.

Because APIs are mostly used by developers who work alone or as part of a team at an organization, they may need to be grown differently than consumer products. How well we can show customers the usefulness of an API product is very important for its growth.