API Growth and Integration

Learn about product-led, community-driven growth, and low-code and no-code integrations.

Product-led growth

People talk a lot about product-led growth, which works well with SaaS products because they don’t have to pay much to get new customers. Product-led growth is a strategy that involves making products in a way that makes it cheap to acquire, grow, convert, and keep customers. Customers can make a buying decision with the least amount of sales effort if we design the product to be easy to use and approachable for them, as well as allow wider audiences to discover and try our product with a minimal amount of friction.

With a product-led approach, the goal is to grow a business by getting more people to use and interact with a product instead of getting new customers.

In a traditional sales-led approach, the sales and marketing teams capture leads into the sales funnel and guide them through it by educating users through content, personalized email campaigns, demos, newsletters, exclusive offers, and countless other strategies.

With a product-led approach, we get users into the funnel by getting them to use our software. This will skip the awareness and consideration stages and move customers closer to conversion right from the get-go.

Moving customers through the funnel with a product-led approach saves money and resources on marketing and sales-related activities.

Also, most people prefer to try a product for themselves rather than listen to a salesperson’s pitch about it. In addition to that, getting new clients and employees up and running takes time and money. It’s not the best way to teach our employees if we only do one demo call and then use the recording to teach everyone else.

Self-service onboarding solves this problem, making it one of the most critical parts of a product-led growth strategy. Self-serve onboarding is a way for people to sign up for and pay for a product or service without talking to someone from the company.

Usually, this kind of system is made simple and easy to use so that users can get started quickly and without help.

A sound self-service onboarding system has these parts:

  • A way for users to sign up on their own.

  • Interactive built-in tutorials.

  • A help center with many articles on how to do things.

  • The ability to schedule a custom training session with our team if needed.

  • A 24/7 support channel.

  • A way for users to change their plan or get access to add-ons.

  • A way for users to stop paying and close their account.

Our tool does the majority of the work for us with little assistance. However, we should still be able to give our users personalized demos.

A growth strategy based on products is better than one based on sales in several ways.

First of all, it lets a company focus on making a great product instead of trying to sell it. This can be good for the company in the long run because customers are more likely to keep using a product they like if they are happy with it.

Second, a product-led strategy can help a company build a strong brand, reputation, and word-of-mouth publicity because customers are more likely to recommend products they like.

Lastly, a strategy that focuses on a product can be more efficient and cost-effective than one that focuses on sales because it requires less investment in marketing and sales efforts.

However, the product-led model might not work for every business. The biggest problem with a product-led growth strategy is that we have to give users a free or freemium version of our tool that lets them try it out for free, without any help from our team.

When we offer a freemium product, we have to accept that a majority of the people who use it will never buy anything. They will either work with that one quick project or use as many of our tool’s free features as they can. This is a big drain on our company’s resources because it takes a lot of infrastructure and maintenance costs to allow a large number of people to keep using it.

But, if it works out, we’ll have software that sells and markets itself because our users will tell their friends and coworkers about it. This will bring in more and more potential customers in a snowball effect while keeping marketing and sales costs low.

Get hands-on with 1200+ tech skills courses.