API Growth and Integration
Explore how to drive API product growth using product-led strategies that lower customer acquisition costs, leverage community-driven advocacy to broaden user engagement, and implement low-code or no-code tools to simplify API integration for faster adoption and enhanced customer experience.
We'll cover the following...
Product-led growth
People talk a lot about product-led growth, which works well with SaaS products because they don’t have to pay much to get new customers. Product-led growth is a strategy that involves making products in a way that makes it cheap to acquire, grow, convert, and keep customers. Customers can make a buying decision with the least amount of sales effort if we design the product to be easy to use and approachable for them, as well as allow wider audiences to discover and try our product with a minimal amount of friction.
With a product-led approach, the goal is to grow a business by getting more people to use and interact with a product instead of getting new customers.
In a traditional sales-led approach, the sales and marketing teams capture leads into the sales funnel and guide them through it by ...