Notable API Products That Are Shaping the API Landscape

Most ride-sharing companies use the Google Maps API in the background. E-commerce stores use APIs to update tracking information on orders and send shipping notifications to their customers. Services such as Shopify are built on a layer further abstracted where sellers don’t have to make API integrations themselves, but are offered the Shopify marketplace platform for e-commerce, which comes with nearly all the e-commerce-related integrations prebuilt. Shopify integrates with PayPal using APIs, so the seller needs to provide their credentials for Shopify to connect with a PayPal account for their Shopify store.

These are some prominent API-first companies:

• Twilio

• Printful

• Twitter

• Tealium

• Plaid

• IMDB

• Amazon Selling Partner API

• Postman

• Marqeta

Let’s take a look at each of them and see how they position and support their products.

Twilio