To ensure business success, focus on product adoption by identifying the target audience and creating an effective marketing and sales strategy.

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What did we learn?

For a business to be successful, growth and adoption of its products are crucial. We can build a great product, but if nobody uses it, all our effort is wasted. To ensure that we are reaching the audience that will appreciate our product, we identify the target audience, size the market using a TAM calculation, and build a marketing and sales strategy for our product.

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