Summary

Explore the essential steps to grow your API product by identifying your target audience and sizing your market with TAM calculations. Learn to develop effective marketing and sales strategies aligned with KPIs and pricing plans for data-driven success. Understand how frictionless onboarding, product-led growth, and community engagement reduce costs and build loyal customers. Discover the use of no-code and low-code tools to simplify products, making them accessible to a broader audience and improving user experience.

We'll cover the following...

What did we learn?

1.Introduction to the course

2.Part 1: The API Landscape

3.API as a Product

4.API Product Management

5.API Life Cycle and Maturity

6.Building and Managing API Products

7.Growth for API Products

8.Support Models for API Products

9.Part 2: Understanding the Customers

10.Walking in the Customer’s Shoes

11.Customer Expectations and Goals

12.Components of the API Experience

13.Part 3: Deep Dive into Key Metrics for API Products

14.Infrastructure Metrics

15.API Product Metrics

16.Business Metrics

17.Part 4: Setting a Cohesive Analytics Strategy

18.Drawing the Big Picture with Data

19.Keeping Metrics Honest

20.Counter Metrics to Avoid Blind Spots

21.Decision-Making with Data

22.Conclusion

Summary

What did we learn?