User Empathy Maps
Explore how to develop user empathy maps as a product manager to better understand customer personas, document decision-making processes, and align your team. This lesson guides you to design user research strategies and update empathy maps continuously to reflect evolving user needs, helping improve your API product strategy.
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Creating user empathy maps
As a product manager, it’s our job to look out for the user’s best interests. However, in order to do so, we need methodologies that allow us to document our understanding of the customers, as well as help our colleagues understand them. Empathy maps are used a lot in both the agile community and wider design communities. They are an important and powerful tool in both cases. With user empathy being such a central driver of product strategy, it is not the responsibility of a single person, and it is also not accomplished in one go. User empathy needs to be built into every aspect of the product experience and every decision that is made during product development. ...