Summary

What did we learn?

Building a technically sound product with a well-designed and monitored infrastructure sets our product up for success. However, it is equally important to build a smooth customer journey that guides customers to effectively discover, evaluate, and engage with our product so that they can have a great experience using it. By measuring each part of the customer life cycle, we’ll be able to find ways to make a customer’s journey easier and more enjoyable, which will make them more loyal to our product.