Discovery

Web analytics on our developer web pages can tell us which pages send the most traffic to our site and how easy it is for customers to find their way around and use the information we give them. The following illustration shows the metrics that we can use to measure the discoverability of our APIs.

In the sections that follow, we'll learn more about the different metrics that measure different parts of how easy it is to find our APIs.

Unique visitors

Unique visitors on our developer site are counted as any users who have visited our site for the first time and will not be recounted if they visit again. Most web analytics tools, such as Google Analytics and Heap Analytics, provide the ability to get unique visitor counts for any web page as a starting point for web analytics.

Unique visitor counts can help us figure out whether our site is interesting and easy to find. They can also be used to compare our site to industry standards and competitors. This metric also lets us track how well a campaign is doing and measure how well inbound marketing is doing.

Page views

Another metric that most web analytics tools provide out of the box is page views. This metric measures the number of pages viewed on a site. A high number of page views could mean that people are spending a lot of time on the site and are interested in the content, but it could also mean that they can’t find what they’re looking for. To understand the page views metric, we need to compare it to other metrics, such as the number of sessions.

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