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API Analytics for Product Managers

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Introduction to the course

About the Course Course Overview

Part 1: The API Landscape

Introduction to the API Landscape

API as a Product

Introduction to API as a Product Building with APIs Establishing APIs as Products API Access Protocols and API Types API Stakeholders Notable API Products That Are Shaping the API Landscape Summary Quiz Yourself on API as a Product

API Product Management

Introduction to API Product Management

The Role of the Product Manager

Methods to Effectively Exercise Product Management Role

Types of Product Management Roles

The Responsibilities of an API Product Manager

Quiz Yourself on API Product Management

API Life Cycle and Maturity

Introduction to API Life Cycle and Maturity The API Product Lifecycle API Development Workflow API Governance API Maturity Summary Quiz Yourself on API Life Cycle and Maturity

Building and Managing API Products

Introduction to Building and Managing API Products API-driven Digital Ecosystem The API Development Team Managing an API as a Product The API Proposal API Design and MVP Development Building and Releasing APIs Building Long-term and Short-term Roadmaps Summary Quiz Yourself on Building and Managing API Products

Growth for API Products

Introduction to Growth for API Products Understanding What Growth Means for APIs API Growth Framework Sales Strategy in API Growth Framework API Growth and Integration Summary Quiz Yourself on Growth for API Products

Support Models for API Products

Introduction to Support Models for API Products The Producer and Consumer Lifecycle Customer Feedback Support and SLAs Support Metrics Summary Quiz Yourself on Support Models for API Products

Part 2: Understanding the Customers

Introduction to Understanding the Customers

Walking in the Customer’s Shoes

Introduction to Walking in the Customer’s Shoes Prioritizing User Research Mapping the Customer’s Journey Enhancing User Journeys Summary Quiz Yourself on Walking in the Customer's Shoes

Customer Expectations and Goals

Introduction to Customer Expectations and Goals Conducting Qualitative and Quantitative Research User Empathy Maps Identifying Customer Needs Summary Quiz Yourself on Customer Expectations and Goals

Components of the API Experience

Introduction to Components of API Experience Creating API Documentation Information Architecture and User Experience Design Developer Portal Empowering API Developers: Essential Tools and Communities Enhancing API Functionality with Advanced Tooling Summary Quiz Yourself on Components of API Experience

Part 3: Deep Dive into Key Metrics for API Products

Introduction to Deep Dive into Key Metrics for API Products

Infrastructure Metrics

Introduction to Infrastructure Metrics API Success Blueprint Uptime and Availability Usage Metrics Reliability Metrics Summary Quiz Yourself on Infrastructure Metrics

API Product Metrics

Introduction to API Product Metrics Defining Product Metrics Discovery Engagement Acquisition Activation Retention Experience Summary Quiz Yourself on API Product Metrics

Business Metrics

Introduction to Business Metrics

Defining Business Metrics

Measuring Revenue

Adoption Tracking and Churn Analysis

Optimizing for Growth

Measuring Operations’ Efficiency

Quiz Yourself on Business Metrics

Part 4: Setting a Cohesive Analytics Strategy

Introduction to Setting a Cohesive Analytics Strategy

Drawing the Big Picture with Data

Introduction to Drawing the Big Picture with Data Setting the Data Strategy Foundations of Data Analysis: Cluster, Cohort, and Regression Advanced Analytics: Text, Time Series, and Decision Trees Interpreting Data Goal Setting with Data Summary Quiz Yourself on Drawing the Big Picture with Data

Keeping Metrics Honest

Introduction to Keeping Metrics Honest Mixing Qualitative and Quantitative Feedback Defining the Right Product Metrics Framework for Storytelling with Data Summary Quiz Yourself on Keeping Metrics Honest

Counter Metrics to Avoid Blind Spots

Introduction to Counter Metrics to Avoid Blind Spots Smart Metrics Strategy Avoiding Cognitive Biases Cognitive Bias Awareness and Countermeasures Summary Quiz Yourself on Counter Metrics to Avoid Blind Spots

Decision-making with Data

Introduction to Decision-making with Data Data-driven Approach Benefits Goals Writing a Product One-pager Strategic Storytelling Summary Quiz Yourself on Decision-making with Data

Conclusion

The API Analytics Cheat Sheet Wrap up

Summary

A step-by-step analytics strategy unifies goals for product teams.

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What did we learn?

What did we learn?

Building good APIs starts with making them easy to use and reliable, scalable, and robust. Packaging our APIs with a great API experience and helping customers discover our APIs and effectively evaluate, integrate, test, and scale their usage helps us onboard customers successfully. If our customers are able to use our APIs effectively and build successful applications using them, growth patterns will show up in our business results.

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