Introduction to Business Metrics

Explore essential business metrics that help you evaluate the impact of your API infrastructure and product development. Understand how to track revenue, customer lifetime value, adoption rates, churn, and operational efficiency to improve your API's business performance.

We'll cover the following...

What will we learn?

1.Introduction to the course

2.Part 1: The API Landscape

3.API as a Product

4.API Product Management

5.API Life Cycle and Maturity

6.Building and Managing API Products

7.Growth for API Products

8.Support Models for API Products

9.Part 2: Understanding the Customers

10.Walking in the Customer’s Shoes

11.Customer Expectations and Goals

12.Components of the API Experience

13.Part 3: Deep Dive into Key Metrics for API Products

14.Infrastructure Metrics

15.API Product Metrics

16.Business Metrics

17.Part 4: Setting a Cohesive Analytics Strategy

18.Drawing the Big Picture with Data

19.Keeping Metrics Honest

20.Counter Metrics to Avoid Blind Spots

21.Decision-Making with Data

22.Conclusion

Introduction to Business Metrics