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Introduction to Walking in the Customer’s Shoes

Explore how to put customer needs at the center of your API product strategy by learning to conduct thorough user research, establish personas, and map the developer's journey. Understand key touchpoints and friction areas to enhance the overall experience and improve product outcomes.

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What will we learn?

The rising interest in API development brings up the need to think about the API-building process in a more methodical and strategic way. The first thing to do when we consider building any product is to identify the market opportunity and conduct user research to develop a deep understanding of our target customer. Customers and their experiences ...